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Is Your Marketing Message Saying, “Call Me, Maybe?”

While Carly Rae Jepson’s song Call Me Maybe is fun to dance and sing along to, that’s NOT the message you want to be sending through your marketing!

OK, I admit it, I LOVE bubble gum pop! Always have! It generally has a catchy tune, easy lyrics, and a great beat for exercising or cleaning the house. It also puts me in good light with my nieces. They are often amazed I know who Owl City, Carly Rae Jepson, or One Direction are (sorry, never did catch the Bieber Fever). So while Carly Rae Jepson’s song Call Me Maybe is fun to dance and sing along to, that’s NOT the message you want to be sending through your marketing!

Here are the top 5 tips to overcome the “Call me maybe?” blues...

1) Introduce yourself in a way that makes you stand out! - You must be able to distill who you are, whom you serve, and the results they get from working with you in 7 - 12 words plus your name and business or title. Mine is: “I help women business owners attract great clients who pay, stay and refer. I’m Victoria Cook, the Guilt-Free Marketing Coach.” It tells you that I work most with women business owners and the results they get are more clients who pay them, work with them longer, and send their friends, family, and colleagues. A stand out introduction helps people know when the right time is to call you or who to send your way.

2) Offer something of value - What information or sample of your product or service can you give to possible prospects? It could be a Top 10 list, taste of your pizza, case study, free report or ecourse. Make sure you are giving lots of good value and not just a sales pitch. Spread the word about your free offer or sample when networking, on your website, on your business card, and in the signature block of your email. Those interested are sure to call you or register for your sample! I invite you to get a copy of my complimentary report How to Double Your Business in 30 Guilt-Free Minutes a Day!

3) Have a GREAT business card - My friend and colleague Veronika “Ronnie” Noize, the Marketing Coach has often said that “...not all business cards are created equal. A bad business card is more of a liability than an asset, but a great business card is worth ten times what you pay for it.” Ensure yours is great by not only having all the expected information on your card and easy to read, but also make use of the back of your card (my old cards had information about my Big Goals No Guilt 30-Day Business Challenge). She suggests, “...your card can invite, inform, inspire, or amuse if it includes a special offer, an invitation, an appointment confirmation, tips, calendar, inspirational quote, or Top 10 list” on the back.

4) Make a referral or connection - I recently met a business owner who mentioned a good connection for her was a professional organizer. I sent a couple organizers I know in her area her way and suddenly she was calling ME wanting to reciprocate and know how best to refer me to people in her network.

5) Don’t wait to be called - Instead be the first to follow up! I can’t tell you the number of luncheons, scrambles, and networking events I’ve been to, but I can tell you I can count on one hand the number of times people have phoned me to talk more. Sure, maybe they wanted to, meant to, but got busy, forgot or lost my card. So, be unique, pick up the phone and let someone know you enjoyed meeting them. If you had a great connection or think you may be able to partner, refer each other, or would just plain enjoy getting to know them, setup a time to meet over coffee.

These 5 tips will not only help you overcome the “Call me maybe?” blues but will also help you stand out from the crowd, be remembered, and build relationships. And after all, that’s what marketing is ALL about!

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Don't miss my upcoming free Networking 4 Newbies workshop in Lake Zurich and learn strategies for effective networking!

 

Image: FreeDigitalPhotos.net

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